There’s a small bookstore in Oregon called Broadway Books, owned by Roberta Dyer. Like a lot of businesses, the bookstore was affected by the downturn in the economy. Roberta’s son, Aaron, learnt that the bookstore might not make it past winter and decided to do something about it. He wrote a blog post saying he was willing to spend the $1000 on his credit card to help people visit the bookstore. He offered to buy a burrito for anyone who spent $50 in the store between Dec 10th and Christmas. It mightn’t seem like much of an offer to some, but burritos are very yummy. Plus, if people were going to spend $50 anyway, then the burrito was the icing on the cake.

Once he’d written the post, he posted a link to it on Twitter, which got retweeted several times. Visits to his blog went up noticeably. Her community chimed in, new people started coming into the store, books were flying off the shelves (‘xcuse the pun). “They were literally running out of books to sell”, Aaron said.

Roberta said, “It just exploded and we had the best holiday season we’d ever had”.

For the past three years, the store’s been improving every year. And it’s all down to that single tweet that grew a magical life of its own.

Beautiful.

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