With gas in most states rumored to be up to 5 dollars a gallon by the end of the summer many food chains are coming to the rescue. Kroger is the leading one among them with their up to a dollar a gallon discount on a tank of gas.
Kroger Co. is the nation’s largest traditional grocery chain looks at this as helping their customers and as a way to increase sales. On Friday Kroger increased their maximum spending cap from 10 cent per gallon to a 1.00 per gallon discount. This will be even more loyal customers to Kroger’s to shop as the US public spends more and more every week on gas.
The way it has been working is Kroger customers who use their loyalty cards when buying groceries were being given 10 cents a gallon discounts on gas per every 100 dollars spent on groceries. That was the traditional cap for most chains. Kroger is rolling out its new program in many counties just in time for the Memorial Day weekend.
There are other retailers who are offering discounts on gas for so much spent on groceries. These include CVS and Safeway. Though they haven’t done this on quite as grand a scale as Kroger’s has.
Kroger’s has stores with store stations attached in over 30 states so this will not only increase their grocery sales but their gas sales as well.
Kroger recently reported that in 2010 alone their fuel sales jumped 37 percent. With the discounts they are offering now it will most likely jump even higher for 2011.