In celebration of Earth Day, New Yorkers planned a special event. A clean energy vehicle parade that included hybrid garbage trucks was in full swing, as well as the representation of a virtual forest appearing in a most unlikely location; namely, the billboards of Times Square. A group of more than 30 electric and alternative fuel cars, including an Inizio, the world’s fastest electric sports car and an electric Delorean, toured Manhattan with pride.
This eye-catching, visual call to action was the work of Joanne Black, Earth Day New York’s managing director, and today supporters of the environment can make a one-time $5 donation for the United Nations’ Year of Forest that will appear in the form of a running tally that will play out on large screens supplied by corporate sponsors. Some of these include: CNN, MTV, Reuters and Toshiba.
The tally is lit-up and fits right in with the quintessentially chaotic New York landscape. Donations will be debited from cell phone bills and the money will go to fund the planting of trees in lands as far a way as Mexico, the Philippines, India and Kenya.
The Times Square Alliance has tried to lead a sustainable life and although it does not maintain records on the total amount of electricity the billboards consume, it is a fact that those utilized today run on considerably less energy than billboards in years past.
The hybrid vehicles were provided by the city Departments of Transportation, Parks, and Sanitation.
Mayor Michael Bloomberg is determined to make his administration the one that will change the face of New York from a city often depicted as grimy and polluted to one more sustainable and green.
Here’s to everyone’s favorite color: Green!