Lucasfilm, a leading film and entertainment company famous for the Star Wars Saga is taking on another rival. This time, the renowned company is using the force to Stand Up To Cancer (SU2C). Lucas film is partnering with eBay, Sports figures and members of Hollywood to bring their combined star power to bear against the disease that ravages so many people. According to Stand Up To Cancer Co-Founder Sue Schwartz, the compilation of artists is a wonderful force for good.
The group of celebrities will star in a video encouraging the general public to Use The Force for Good and partner with Lucasfilm and company in donating to the SU2C organization. The list of celebrities that have become Ambassadors for this charity and the cause read like a celebrity A list. Some of them include Zach Galifianakis, Seth Rogen, Emma Stone and Samuel L. Jackson. These actors are only a few of the celebrities that support this cause. Each of these stars will use the force as they act in classic Star Wars scenes to raise awareness for cancer research.
Cancer affects one in two men and one in three women during their lifetimes. In 2011, almost 1,596,670 new cancer cases are expected to be diagnosed. This does not include skin cancers or cancer that is non invasive. In 2011, about 571,950 Americans are expected to die of cancer, more than 1,500 people a day. The National Cancer Institute estimates that approximately 11.7 million Americans with a history of cancer are survivors. Some of these individuals were cancer free, while others still had evidence of cancer and may have been undergoing treatment.
The mission of SU2C is to provide information that is designed to persuade each person to support science in the work to end this disease. The campaign started by Lucasfilm and company provides a fantastic medium for legions of Star Wars fans to stand up and support cancer research. Partnering with Lucasfilm in this cause is eBay. The auction site is using the force of its 97 million active members. The auction giant will provide an online destination to see unique Star Wars items that are being auctioned off. The fans can bid on rare items, and one of a kind limited edition experiences such as dinner with prominent filmmakers.
During September, Major League Baseball is featuring Star Wars/Stand Up To Cancer nights in their parks. The events offer ticket packages and include Star Wars characters, photo ops and exclusive teeshirts. SU2C has benefited significantly with the support and participation of the players, owners and fans. To date, Major League Baseball has donated over 30 million dollars towards research. It is the intention of all involved that SU2C will be able to fund innovative research that brings new therapies and saves lives.