Although the two are often linked, being famous doesn’t always go hand in hand with being successful and vice verse. “Fluid fittings” and “quick connect couplers” are not words or items that the majority of people are familiar with, but Michael Rahil, vice president of operations at Jiffy-tite Auto Parts Company believes that being slightly out of view of the public eye can be as Martha Stewart says, “a good thing.”
Jiffy-tite is an auto parts company with its own marketing niche. It focuses on inventing products for automobiles that can be assembled without tools. They are known for their small parts, which are designed for engines and have the reputation of running more smoothly and efficiently than their larger counterparts.
For the powers-that-be at Jiffy-tite, it’s more important for the manufacturers of vehicles to know their reputation than the public at large. Their specialty is “quick-connect couplers for fluid systems,” whose function is to link fluid lines with vital workings such as transmissions and radiators.
A quiet success story, headquarters for Jiffy-tite are in Lancaster, a suburb of Buffalo, New York. The company boasts more than 120 employees, most of whom are patriotic engineers who are proud to work for a company that focuses on making its own products instead of importing them, as is the mainstream custom.
Success is a funny thing. Sometimes it’s just a thought away, although hard work is always associated with it. Still, there is hope that one single idea can change an industry, albeit one small part at a time.