Yup! No joke, no lie :).
A ticket machine was installed in a subway station in Moscow. In exchange for completing 30 squats in front of it, commuters were offered a free ticket to travel on the subway.
Some commuters took the machine up on its offer, standing on the blue sticker and doing thirty.
Once done, the machine gave them their free ticket.
At first, people were cautious, which is to be expected. A machine? A machine that wasn’t there before? And offering free travel?
Someone was curious and brave enough to try it first! He does the thirty – the ticket comes out – he kisses it!
Then the next person tries, a teenager. And before you know it, all kinds of commuters are giving it a go and getting their free tickets.
Whether this is a one-off thing is unclear, but it’s a really cool idea for encouraging people to exercise. An interesting way to do it.